Breakfast Sandwich Menu Insights

These days, morning customers aren’t just ordering crepes, they’re enjoying ingredients more often associated with lunch and dinner. Keep a pulse on the increasing demand for unique breakfast sandwiches with insights from the latest Technomic Trend Report.

54%

of older millennials enjoy eating food associated with lunch or dinner for breakfast

71%

of younger millennials purchase breakfast sandwiches at least once a month

51%

of consumers would like to see more ethnic flavors offered at breakfast

BREAKFAST SANDWICHES ARE DRIVING EXCITEMENT

35% of operators menu breakfast sandwiches
Ham, Egg and Cheese Melt with Sweet Baby Ray’s Kickin’ Bourbon Wing Sauce & Glaze
Ham, Egg and Cheese Sandwich6%Growth
Sweet Heat Breakfast Sandwich with Sweet Baby Ray’s Hot Sauce
Bacon, Egg and Cheese Sandwich5.2%Growth
Grilled Bacon, Sausage and Cheese Sandwich with Sweet Baby Ray’s Barbecue Sauce
Sausage, Egg andCheese Sandwich3.9%Growth
71%of younger millennials purchase breakfast sandwiches at least once a month
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FLAVOR INNOVATION IS STRONG AT BREAKFAST, WITH A VARIETY OF SWEET AND GLOBAL FLAVORS GROWING.

51%of consumers would like to see more ethnic items and flavors offered at breakfast
Farmer’s Favorite Sandwich with Sweet Baby Ray’s Jamaican Jerk Wing Sauce