Taco Menu Insights

According to the latest Technomic Trend Report, consumers’ love for tacos remains as high as ever. Check out below to learn more about the flavors, ingredients and sauces they’re craving.

71%

of consumers agree Mexican cuisine is unique and exciting

55%

of consumers are likely to order dishes with ethnic flavors for dinner

42%

of consumers would order fish or shellfish dishes with ethnic flavors or ingredients

Global flavors

Tacos featuring unique, international flavors are on the rise.
Sweet Chili17%Growth YOY across U.S. menus
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Mexican formats with Asian flavors are growing
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TERIYAKI TEMPURA SHRIMP TACOs with Sweet Baby Ray’s Sweet Teriyaki Wing Sauce & Glaze
JAMAICAN JERK FISH TACOS WITH GRILLED CORN MANGO SALSA with Sweet Baby Ray’s Jamaican Jerk Wing Sauce
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Latin Flavors72%Growth in tacos
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Habanero18%Growth YOY as a side sauce
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+16.7%Barbecue sauce is one of the fastest-growing sauces with tacos
Sweet and Spicy Barbecue Chicken Street Tacos with Sweet Baby Ray’s Honey Barbecue Sauce